New York, March 24,2012: A steadily growing Indian-American population in the New York area has prompted a leading city-based newspaper to launch an editorial section on its website with features on Indian politics, cricket and US-India relations, catering exclusively to the South Asian community. The New York Daily News is the largest and most widely-read newspaper in the New York City metropolitan area. Its website NYDailyNews.com, the fifth largest newspaper website in the US, has unveiled a new ‘Desi News’ section, which will feature content from Indian politics, entertainment, cricket to news on US-India relations from leading international publishers for the South Asian community in the tri-state area of New York, New Jersey and Connecticut as well as across the country. “The New York metropolitan area has seen a growing interest in news – from an American perspective – about India, Bangladesh and the surrounding Pan-Asian areas as that community thrives throughout New York and New Jersey, as well as across the country,” said Steve Lynas, Senior Vice President of Daily News Digital. “NYDailyNews. com has recognised the need to provide interesting content to this growing, sophisticated, and educated Asian-Indian audience.” The Daily News has partnered with NewsCred, a platform that connects brands and publishers with the world’s leading journalism. The ‘Desi News’ section will utilise NewsCred’s SmartPress technology to deliver customised content on various Indian topics and content. The New York Daily News was founded in 1919 and has won 10 Pulitzer Prize Awards for excellence in journalism. America’s leading daily the New York Times had last year launched a blog ‘India Ink’, which features India-specific news and commentary.
